Cohen (1972) classified four types of tourists based on their preference for either familiarity or novelty; the organized mass tourist, the individual mass tourist, the explorer, and the drifter. The organized mass tourist seeks to minimize exposure to novelty and prefers familiarity at a maximum. The individual mass tourist and the explorer tend to prefer a blend of familiarity and novelty. The drifter seeks to novelty at a maximum, and avoids the regular tourist route. Subsequently, many studies used this approach to understand tourist behavior (e.g., Basala & Klenosky, 2001).