Second, I would like to see how information in Central India would differ when compared to Ludhiana (North India) and Bangalore (South India). Overall I was impressed by the amount of data taken in each survey and how the data pertained to the consumer buying decision process. One recommendation that I would like to make is that each of these sources need to target adults between the ages of 18 to 30. Their surveys indicate that a vast portion of people who are continuously buying toothpaste (who may brush their teeth up to three time a day) are in this age group.