Clairvoyix showcased its marketing
automation
system,
which
is
designed
to
reduce
direct
marketing
cosK
while
increasing
revenue
per
guest.
Clairvoyix
creates
personalized,
one-to-one
marketing
offers
targeted
at
specific
guest
segments.
Hotels
can
analyze
historical
visit
and
spending
patterns
of
guests,
and
marketers
can
track
the
effectiveness
of
marketing
campaigns.
Clairvoyix
announced
its
alliance
with
Digital
Alchemy
to
provide
online
marketing
at
a
low
price
point.