Threats
- The emerging digital cable and other substitute platforms.
- Due to the high interest of Pop Culture MTV takes a lot of risks and makes a lot of changes to the network.
- Digital platforms are beginning to offer alternative network programs through other channels.
- Other networks are trying to one up MTV by taking on some of MTV’s biggest advertising investors. -The target market of MTV is getting older so as a result MTV will have to expect a new generation with new likes and wantsfrom the network.