The sale of NIKE RED laces, Nike will contribute 100% of the profit from the sale to Global Fund to help fights against AIDS in Africa. There is funds to fight against tuberculosis and malaria which they also emphasize the necessary of everyone to remove these diseases with their cooperation's. (NIKE(RED):DESIGNED TO FIGHTAIDS IN AFRICA). CRS is about business giving back to society. As this is Nike did, giving back the profit to the society.