According to Joseph M. Juran’s theory, the quality management is “the totality of the ways through which one can obtain quality, establishing in the same time three basic processes in its realization, respectively: quality planning, quality control, and quality improvement. The quality of the services in tourism depends on the training of the employees who are providing them, on how the managers act, but also on the culture of the company. The client is assured of the level of services offered looking at the marks applied on the locations: stars, daisies, and dolphins. The quality of the services in hotels requires: • spatial quality, which refers to the accessibility, the clarity of the traffic signs and marks • the quality of the choice, which is given by the diversity of the propositions and by the variety of the services • the actual quality, which has in view elements which are easy to evaluate • the relational quality, which is as it follows: