armalat's name was notable outside Italy in Formula One. Its name was emblazoned on the cap of Niki Lauda, which he always wore following his 1976 German Grand Prix accident. The Brabham Formula One team was sponsored by Parmalat through some of its most successful years in the late 1970s and early 1980s. Owned by Bernie Ecclestone, Nelson Piquet and the Brabham team won two World Drivers Championships while sponsored by Parmalat. It also sponsored Pedro Diniz throughout his Formula One career; its logo appeared on Forti, Arrows, Ligier and Sauber cars from 1995 to 2000, and also on the Prost team's cars when Diniz bought a stake in the team in 2001.