And that's the problem with strategy, It means different things to different people. In accounting, every organization uses the same income statement, balance sheet and cash flow statement, in the same format, In marketing, everyone learns the same 4 Ps and the expanded 7Ps. But with strategy, each company has a different view of what strategy is, what content it embraces, how it is expressed.
Does Google hove a good strategy? Or is it just very good at doing things? If it does have a good strategy, which would help to explain its phenomenal performance, what is it.