Results indicate that even for fairly high insect infestation levels, participants, on average, were not able to distinguish among rice samples that had previously incurred alternative levels of insect infestation. However, after providing them with objective rice quality information, they were willing to pay a premium for rice with better insect control(less insect infestation). Also, they preferred rice stored with IPM methods. Participants' willingness to pay (WTP) for use of IPM methods was higher than costs of using IPM methods, estimated using economic engineering methods. Automatically-controlled aeration is less costly than other treatment methods when considering both costs of treatment and costs of failing to control insects. The cost of sampling-based fumigation is higher than calendar-based fumigation at this point. To capture benefits to consumers of adopting IPM methods, rice storage firms may need to contract with an independent agency to verify their storage management practices.