Perhaps most germane here is that it can be a challenge to reach bisexually-identified men through intervention campaigns. Some bisexually-identified Latino MSM may not recognize themselves in HIV prevention programs primarily targeting gayidentified men and/or men of other ethnicities. Thus, it will be important to develop media campaigns that specifically target the patterns of risky behavior of bisexually-identified men, and crucial to increase the presence of public service announcements featuring Latino men who engage in homosexual behavior.