Burma(renamed Myanmar is a good example of a country that has recently sought to use its'exotic' associations, in terms of its incredible Buddhist temples, its ethnic diversity and natural beauty, and its romantic associations the Road to Mandalay to encourage mass tourism. In order to gain much needed foreign revenue, the government declared 1996"Visit Myanmar Year, and massive infrastructural development projects were put into place in an attempt to encourage up to 500,000 visitors. However, Burma has been run since 1988 by a military dictatorship that referred to itself as the State Law and Order Restoration Council(SLORC).