would actually perform in the market.
It is important for a product to solve a problem in a unique way. The problem could be unworkable, unavoidable, urgent or underserved. On the other end of the spectrum, the need for your product or service could be blatant, critical, aspirational or latent. A blatant need, as the word suggests, is one openly voiced and expressed by the customer. A latent need, conversely, is one which the customer himself may not be aware of having. A critical need is an immediate need that the customer MUST have fulfilled.