focuses on selecting markets for emerging technologies. The company, SR Corp, had developed a technological breakthrough in the accuracy of and natural language processing capabilities of voice recognition. SR Corp's system consisted of voice acquisition and speech processing algorithms embedded in "firmware" running on printed circuit boards slotted into "racks" controlled by high-end PC's.
The system allowed computers to understand human speech. It was ideal for companies that wished to make more intelligent use of the telephone for automated applications such as general customer service, directory assistance, or making an airplane reservation.