As you will recall, the activation of MOFILMS was moved from February to April to ensure focus and prioritization behind Earth Hour. Thanks for your fantastic support behind Earth Hour…collectively you delivered the most successful digital campaign in RB EVER and the #1 viral video in the world. We will send final results early next week as we compile all the data from each of you. Many thanks!
As promised, please find below the masters for all 4 MOFILMS for April activation. I am attaching the original email from Maui with the roll out plan and suggested posts. Also, please find below the masters to all 4 films. They are available for download for the next week. For most of you, the global master should suffice, but I am attaching the conservative versions of all 4 films below just in case.
Please do not hesitate to reach out if you have any questions or need anything.