The concept of “green marketing” emerged in the late 1980s
(Peattie and Crane, 2005). The term describes an organisation’s
efforts at designing, promoting, pricing and distributing products
that will not harm the environment (Pride and Ferrell,
1993). Welford (2000) defines it as the management process
responsible for identifying, anticipating and satisfying the requirements
of customers and society in a profitable and sustainable
way