2. ASHLEY MADISON
What do you think about “Ashley Madison” which is an online dating service for
people who are committed or married?
Discuss these following points:
2.1 How do you think Ashley Madison should promote its service? Discuss both
online and offline approaches. (5 points: 2.5 pts: for online and 2.5 for offline
approaches)
2.2 What are potential risks you may have if you are one of Ashley Madison’s
users? Identify at least TWO risks and explain. (5 points)