Domainers trade on the fact that many businesses, organizations, and celebrities want domain names for their Web sites that clearly identify the site’s owner and are, therefore, easy for Internet surfers to find. A domainer might buy the domain name “fordmotorcompany.com,” for instance, and then try to sell it to the Ford Motor Company ; that is exactly how the domain-buying business operated in the 1990s. Buy a name, hold it, and wait for a buyer who wanted it to make an offer. But when pay-per-click advertising was developed, the game changed. Currently, domainers can profit most by renting advertising space on the domain names they hold to marketers. Here is now the domainer makes his or her profit from renting ad space :