All bread making is based on principles that are thousands of years old. The process relies on four steps - mixing, proving/fermenting, baking and cooling - and uses flour, water, yeast and salt as the basic ingredients.
It's what our consumers prefer that matters most to us when we bake bread. We know, for example, that the characteristics people look for are a soft loaf with a good crumb structure, with a good strength to the slice.
All our packaged bread lists all ingredients clearly on pack to tell consumers exactly what's in the bread.