1. Tie up with food bloggers. The company created foodpanda online magazine that have a food review from food bloggers.
2. Give attractive discounts to first timers: for first time ordering customer will get up to 30% discount if they are the customer of Foodpanda partners. Such as LINE, AIS, Standard chartered and True.
3. Educate the people on online buying.
4. Be the leader in both organic and inorganic search results.
5. Get influencers to endorse the site. By food picture and nice layout.