All human beings are omnivores. This means that we can consume both meat and plants. We are able to achieve our daily nutrient requirements from just about any source. However, as omnivores, we have a lack of instinct which tells us the good from the bad compared to other species. This is where the omnivore’s paradox is experienced. The omnivore’s paradox, also known as the omnivore’s dilemma, has been around for a long time. Pollen (2009) defines the paradox as “we can eat anything, but how do we know what to eat?” This paradox applies more to modern times because there is a much larger variety in food than in the past. Back then, consumers knew exactly what went into their food because they either had to hunt it or grow it. Recipes were handed down the generations and people learnt how to cook from their parents and grandparents. Also, they cooked the same type of food they have been eating for decades. There were no foreign or unfamiliar ingredients used in any dishes.