1.Fierce Competition weighs a 0.20 with a rating of 4; one of the biggest threats because of new and affordable products from different stores such as H&M, Forever 21, and Uniqlo may harm Zara in terms of consumers’ loyalty. The analysis from Five-Forces also gives us some details about how this fierce competition can affects Zara. However, somehow, regardless the amount of advertising investments Zara made, this brand can still enjoy remarkable growth across the globe. Allegedly it is the supply chain that makes it the winner. Therefore, we conclude that the response rate is superior.