Implementing a 3-D Negotiation Strategy
Sophisticated negotiators act in all three dimensions to create and claim value. While 3-D negotiators should play the existing game well, as tacticians and deal designers, they should also act as entrepreneurs, seeking to create a more favorable target game. They can do so by scanning widely to identify possible elements of a more favorable setup; “mapping backward” from the most promising structure for the deal to the current setup; and managing and framing the flow of information to improve their odds of getting to yes.