In the early seventies, the systematic, continuous evaluation called CIPP
was developed by Danial L. Stufflebeam and his colleagues. Its aim is to
evaluate a project using existing information to make a decision,
separating the tasks between the evaluation and administrative
departments. While the evaluation department’s responsibilities are to
identify, provide, and present information to the administrative
department, the administrative department’s responsibilities are to seek
information and implement the evaluation results for actual decisionmaking.
Stufflebeam et al (1971) separated the evaluation into four
interdependent sectors: Context Evaluation: C, Input Evaluation: I,
Process Evaluation: P, and Product Evaluation: P. This research also
establishes specific indicators for each sector to help construct a
conceptual framework for the CIPP communication evaluation model.