PR Plan
Content creation
- Press releases w/wire distribution
- Case studies
- Executive bios
- Article pick-up
- Technical white papers
- Bylined articles
- Face/Answer sheets
Social media management
- Actively and organically increase followers on platforms
- Engage in relevant online communitiies
- Utilize social media to WsoftlyW approach prospects
- Online campaigns
Brand evangelist
- Search engine optimization
- Tradeshow placement
- Event planning
- Partnerships
Analytics
- Clip Reports
- Competitive compaison grids
Media/Client relations
- Build and nurture media databases
- Manage active and reactive activity
- Releationship management
- Track and leverage media trends