5.2. Vision, values, mission statements and principles
All of the international hotel chains reviewed have clearly defined the vision or
mission for their hotel chain. In the majority of cases this involves explicit reference to the
importance of their staff. Some of the chains even use their own descriptions for their
employees, to promote value and encourage inclusiveness, examples being team members
(Hilton, Scandic), colleagues (Mandarin Oriental), and associates (Marriott, Starwood).
5.2. Vision, values, mission statements and principles
All of the international hotel chains reviewed have clearly defined the vision or
mission for their hotel chain. In the majority of cases this involves explicit reference to the
importance of their staff. Some of the chains even use their own descriptions for their
employees, to promote value and encourage inclusiveness, examples being team members
(Hilton, Scandic), colleagues (Mandarin Oriental), and associates (Marriott, Starwood).
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