The findings reveal that fandom’s media usage involved with their interest (consistency of media use, variety of media types and amount of time spent with media, elements of story (characters and theme), extensive story distribution in multiplatform, media skills, and social group influence ( are positively associated with engagement level at the significant level of 0.01. The quality of story production is positively associated with engagement level at the significant level of 0.05. However, the correlation between producer reputation and engagement level are not statistically significant.