NGOs and the business world play a significant role in protecting, promotion and spreading the Turkish values of culture. Notably with the recent steps taken in democratization, the perception of NGOs has developed and so NGOs have become more attractive. NGOs, also, are the most important tools of the implementation of public diplomacy policies. For this reason, it is crucial for Turkey to mobilize the potential of all the NGOs for the public diplomacy vision. Countries will acknowledge and adopt each other after NGOs develop a dialogue with foreign NGOs, establish collaboration in many fields notably cultural one and maintain the process of mutual listening/knowing/understanding. The presence of societies, closely related to each other, is important for achieving the implementation of the public diplomacy policies. The messages and views of NGOs could be adopted and received more easily as they are independent of a public authority, state or government.