Unlike previous studies that focused on cyberbullying itself as a socially divisive phenomenon, this study, which we conducted in Korea in 2014, involved in-depth interviews with social media users in regard to both malicious and benevolent comments. To combat the impropriety represented by the culture of malicious comments and attacks, our study sought to highlight the problem of malicious comments based on the reasons people post comments. Here, we outline an
approach toward shaping a healthier online environment with fewer malicious
comments and more benevolent ones that promote social integration.