Come January, school cafeterias in Montgomery County will be missing the pinkest offering of the lunch line. Strawberry-flavored milk is on its way out. The drink is not as popular as chocolate milk and not as nutritious as plain milk, officials say. So at a time of growing concern about healthy foods for children, the pink milk has lost its place on refrigerated shelves in Maryland 's largest school system. It 's the right thing to do,” said Marla R. Caplon, Montgomery 's director of food and nutrition services, who thought long and hard about the value of flavored milk and concluded amid parents' concerns that she could no longer make the case for strawberry. “Milk is not naturally pink. There are artificial colors and there are preservatives in the milk, and in wanting to do the best for the kids, strawberry really is not necessary.”This is no small change. In a single-month snapshot of milk consumption, Montgomery 's students got 229,818 half-pints of strawberry milk in October - equivalent to 14,363 gallons - nearly 18 percent of all student milk servings.