Stage 3 had recognised the need to go much further in terms of customer service. A whole raft of additional services had been conceived with a view to adding value. Breakdowns were fixed at short notice by means of field service engineers. Everglo products could now be delivered and installed at customer premises. Price lists were simplified by including peripheral equipment, such as contactors, that had to be added to a battery rack in order to make it work. Advice and tips were added to help customers warm to Everglo products. In a proactive move, Everglo introduced charts and advice about the application of battery products in general, and the resulting tables became an industry standard. Parts and service in the field were upgraded to a ’24-hour, no-nonsense back-up service’. And customer training built on Everglo’s position as an industry leader. Rather than sales seminars, Everglo’s were customer training seminars, where the company spoke on behalf of the industry rather than as a supplier.