A strong commitment to research & development
Samsung strives to understand what customers need ahead of its competitors. Their engineers adjust their thinking to develop original and innovative products that will meet those needs, along with new
technologies to lead the future market. They respond to the “voice of the customer” by designing and testing new products, and through hands-on management of product lifecycles.
Each year Samsung has invested at least 9% of sales revenue into R&D activities. As the company continues
to increase R&D spending, their commitment to leading technology standardization and securing intellectual property rights remains strong. In fact, Samsung was the largest publisher of U.S. patents in 2006 and is the owner of one of the largest U.S. patent portfolios—increasing patent procurement by 11 percent year over year.