Press kit
Press contact:
Marine Todesco – +33 1 45 38 18 79 
marine.todesco@accor.com
Mélissa Lévine – +33 1 45 38 84 76
melissa.levine@accor.comContents
Mercure, Accor‟s leading midscale brand
Mercure, the world‟s third largest hotel chain
Distinctively individual hotels
Dining at Mercure: local flavors and Grands Vins Mercure
Mercure, the choice of business travelers
Invigorating escapades or relaxing holidays
The brand‟s special offers
Mercure rewards loyalty
Mercure, a history….
Mercure‟s photo galleryMercure, Accor’s leading midscale brand
Mercure, Accor‟s midscale non-standardized brand, is a strong brand that combines the power of an international 
network of 725 hotels* with the authentic experience of hotels that are all different, firmly rooted in their local regions and 
designed for both business and leisure travelers.
A solid international network 
Mercure is the third largest midscale hotel chain worldwide –
outside North America - with a network of 725 hotels in 49 
countries. 
Today, Mercure reaffirms its midscale positioning and continues 
its expansion strategy to create a dense, coherent network in 
each country where it operates.
In 2012, Mercure accelerated its growth, particularly in emerging 
countries: China, India, and South Korea and in high growth 
potential markets such as Russia and Brazil.
The importance of franchise and management 
contracts
Mercure has expanded rapidly through acquisitions and 
franchises. Today, nearly 80% of the Mercure network is operated 
under franchise or management contracts.
Hotels with character
Mercure is a network where the authentic personality and 
distinctive style of the each hotel is preserved.
Together, the hotels form a worldwide family with strong shared 
identity traits:
- Friendly and attentive teams that are thoroughly knowledgeable
about their hotel and region and share their knowledge with guests;
- Grands Vins Mercure, the wine lists which have now been 
deployed for nearly 30 years;
- The „Privilege‟ room, which allows guests to choose the level of 
comfort they desire. 
*Figures at December 31, 2011
The trustworthy brand
Within the framework of its quality management system, Mercure 
has implemented regular and systematic audits of its products and 
services throughout its network. This quality assurance is now 
rolled out globally and allows Mercure hotel teams to commit to 
satisfying guests before, during and after each stay.Mercure, the world’s 3nd largest hotel chain 
Mercure is the leader in three key hotel markets: France, Brazil and Australia, in terms of number of 
rooms, and is the third largest hotel network in the world outside North America in the midscale 
segment (source: MKG Consulting).
As part of the scheme to streamline the Accor brands, Mercure is refocusing its network on the midscale segment, 
which has been its strength since its inception.
Its expansion strategy is based on building up an extensive domestic network in each country where the brand 
is present. Major cities and then secondary cities are Mercure‟s preferred locations and its aim is to become the 
leading midscale hotel chain in these markets.
Network growth is based on safeguarding the personality of each hotel while highlighting local culture and traditions.
To cater to both business and leisure travellers, more than 50% of network hotels are located in city centres, 
capitals and large regional cities. 
The Mercure network also features hotels located by the seaside, in the mountains, near golf courses and in
resort destinations. 2012 news
Reflecting the brand‟s growth drive, Mercure opened its first hotel in 
Russia, the Mercure Arbat Moscow (109 rooms), last March and its 
first hotel in South Korea, the Mercure Seoul Ambassador Gangnam 
Sodowe (288 rooms), last May. 
In the coming years, Mercure will continue to expand 
dynamically around the world, primarily through franchise and 
management contracts in Europe and Asia-Pacific, but also on the 
other continents. In 2013, Mercure plans to expand in Eastern 
Europe and Latin America.Distinctly individual hotels
Contemporary styles
Over the last few years, Mercure has actively renovated its 
establishments in a style that is purposefully sober and modern as 
well as rooted in the local community. Today, Mercure hotels have their 
own individual style that preserves each establishment‟s distinctive 
features. 
Classic, contemporary rooms 
Today, Mercure rooms are decorated in a contemporary, classic style. 
Through the use of sober lines, natural materials, warm colour schemes, 
and a focus on comfortable seating, their interiors invite guests to 
unwind in a relaxing atmosphere. The result is a place where guests 
readily feel at home. Room service also allows guests to dine outside 
regular restaurant hours, adding to the sense of relaxation.
The bed has pride of place. Festooned with pillows and covered with the 
comfy duvets used by the majority of Mercure hotels, it is more inviting 
than ever.
Guests who need to work will find the room extremely practical for that 
purpose, since the lighting and the seating are suitable for both work and 
relaxation. 
Internet connection is made easy with broadband Wi-Fi internet access 
and the presence of several plugs in the room, so guests can link up 
their computers.
In a bid to adapt more easily to guests‟ individual requirements, Mercure 
has made its offering more flexible by introducing the „Privilege‟ rooms. 
These superior rooms offer an array of additional amenities, such as 
bathrobes, a memory cushion, an iPod docking station, a Nespresso 
coffee machine and many other attentive gestures. In this way, guests 
can choose the level of service they desire. >>>>Distinctly individual hotels
Part of visiting a city and its region is discovering its culinary repertoire. Mercure chefs take pride in featuring 
dishes made with local products on their menus along with more classic choices. The invariably tasty regional 
specialties, both gastronomic and light, are given pride of place, from breakfast to dinner.
Grands Vins Mercure
For nearly 30 years, “Grands Vins Mercure” has been one of 
the brand‟s hallmarks. This wine list, which is widely 
acknowledged by wine professionals, includes both regional and 
international wines allowing guests to discover and enjoy the 
best tastes of the year… at affordable prices! The wines are 
selected by oenologists, customers and Mercure experts.
In 1995, to cater for increasing requests, Mercure created a new 
hotel position: Echanson Mercure, the person responsible for 
the hotel's Grands Vins. These employees have extensive 
technical knowledge of winemaking, winegrowing regions, grape 
varieties and wine flavors. They receive additional training to 
acquire detailed knowledge of each year‟s wine list. The 
Echansons Mercure provide guests with enlightened advice on 
matching Grands Vins Mercure wines with their dishes. 
A hedonistic and sensorial approach of wine
The offer caters for changing consumer trends by introducing a 
fun, intuitive way to discover and enjoy an array of fine wines. The 
selections are classified by taste characteristics, putting them 
within the reach of everyone, even novices, while satisfying the 
demands of connoisseurs. Grouped into four categories – "Fresh 
& Tasty' ; "Fruity & Light"; "Balanced & Elegant"; and "Spicy & 
Full-bodied" – identified by different colors and symbols, the wine 
list of Grands Vins Mercure provides a variety of flavors that each 
guest will appreciate according to his or her taste and mood.. 
>>>>Mercure, the choice of business travellers
Nearly 90% of Mercure network hotels have meeting rooms with a minimum capacity of 10 persons. 
Consequently, each Mercure hotel offers an environment conducive to conducting business and 
solutions adapted to every company's needs, whatever its size. Mercure offers customized planning of 
meetings, conferences or private events coordinated by dedicated support teams in fully equipped meeting 
rooms.
With locations in major business centers and resorts around the world, Mercure hotels meet all the 
expectations of business travelers by offering essential amenities and comfort. After a long working day, 
customers can also relax at the bar, restaurant or in the fitness center. Alternatively, they can simply choose
a “Privilege” room. 
Because business relations aren't confined to the meeting room, Mercure is gradually creating comfortable, 
attractive lobbies where guests enjoy relaxing moments with colleagues. The presence of a bar in every hotel 
provides an even more casual setting that is also an ideal place to continue discussions in a friendly 
atmosphere. >>>>Invigorating escapes or relaxing holidays
The Mercure network has a wealth of leisure destinations; over 50% of Mercure hotels boast a central urban 
location and nearly 10% are located by the sea, in the countryside, or in the mountains.
From the heart of the Indian Ocean on Reunion Island to the Promenade des Anglais in Nice on the balmy 
shores of the Mediterranean, or from Bangalore, the "garden city" of India, to the bustling city of London, 
there is always a Mercure to match your travel needs, whether it's for a weekend break or a longer stay at a 
resort. In addition, all Mercure hotels offer a wide array of activities: leisure, relaxation, sports, or wine tasting.
For a relaxing, pampering break devoted to well-being, some ten Mercure hotels offer the spa expertise of 
Accor Thalassa. In Sables d‟Olonne, Biarritz, Aix-les-Bains and Le Touquet, enjoy a restoring stay with 
seawater therapy or thermal spa treatments.
Moreover, in each of the network hotels, guests receive personalized advice. Employees are always attentive 
to every request and are happy to share tips about their region or help guests explore the hotel‟s surrounding 
area. For those who put price first, Mercure offers a wide range of rates and reductio
 
Press kit
Press contact:
Marine Todesco – +33 1 45 38 18 79 
marine.todesco@accor.com
Mélissa Lévine – +33 1 45 38 84 76
melissa.levine@accor.comContents
Mercure, Accor‟s leading midscale brand
Mercure, the world‟s third largest hotel chain
Distinctively individual hotels
Dining at Mercure: local flavors and Grands Vins Mercure
Mercure, the choice of business travelers
Invigorating escapades or relaxing holidays
The brand‟s special offers
Mercure rewards loyalty
Mercure, a history….
Mercure‟s photo galleryMercure, Accor’s leading midscale brand
Mercure, Accor‟s midscale non-standardized brand, is a strong brand that combines the power of an international 
network of 725 hotels* with the authentic experience of hotels that are all different, firmly rooted in their local regions and 
designed for both business and leisure travelers.
A solid international network 
Mercure is the third largest midscale hotel chain worldwide –
outside North America - with a network of 725 hotels in 49 
countries. 
Today, Mercure reaffirms its midscale positioning and continues 
its expansion strategy to create a dense, coherent network in 
each country where it operates.
In 2012, Mercure accelerated its growth, particularly in emerging 
countries: China, India, and South Korea and in high growth 
potential markets such as Russia and Brazil.
The importance of franchise and management 
contracts
Mercure has expanded rapidly through acquisitions and 
franchises. Today, nearly 80% of the Mercure network is operated 
under franchise or management contracts.
Hotels with character
Mercure is a network where the authentic personality and 
distinctive style of the each hotel is preserved.
Together, the hotels form a worldwide family with strong shared 
identity traits:
- Friendly and attentive teams that are thoroughly knowledgeable
about their hotel and region and share their knowledge with guests;
- Grands Vins Mercure, the wine lists which have now been 
deployed for nearly 30 years;
- The „Privilege‟ room, which allows guests to choose the level of 
comfort they desire. 
*Figures at December 31, 2011
The trustworthy brand
Within the framework of its quality management system, Mercure 
has implemented regular and systematic audits of its products and 
services throughout its network. This quality assurance is now 
rolled out globally and allows Mercure hotel teams to commit to 
satisfying guests before, during and after each stay.Mercure, the world’s 3nd largest hotel chain 
Mercure is the leader in three key hotel markets: France, Brazil and Australia, in terms of number of 
rooms, and is the third largest hotel network in the world outside North America in the midscale 
segment (source: MKG Consulting).
As part of the scheme to streamline the Accor brands, Mercure is refocusing its network on the midscale segment, 
which has been its strength since its inception.
Its expansion strategy is based on building up an extensive domestic network in each country where the brand 
is present. Major cities and then secondary cities are Mercure‟s preferred locations and its aim is to become the 
leading midscale hotel chain in these markets.
Network growth is based on safeguarding the personality of each hotel while highlighting local culture and traditions.
To cater to both business and leisure travellers, more than 50% of network hotels are located in city centres, 
capitals and large regional cities. 
The Mercure network also features hotels located by the seaside, in the mountains, near golf courses and in
resort destinations. 2012 news
Reflecting the brand‟s growth drive, Mercure opened its first hotel in 
Russia, the Mercure Arbat Moscow (109 rooms), last March and its 
first hotel in South Korea, the Mercure Seoul Ambassador Gangnam 
Sodowe (288 rooms), last May. 
In the coming years, Mercure will continue to expand 
dynamically around the world, primarily through franchise and 
management contracts in Europe and Asia-Pacific, but also on the 
other continents. In 2013, Mercure plans to expand in Eastern 
Europe and Latin America.Distinctly individual hotels
Contemporary styles
Over the last few years, Mercure has actively renovated its 
establishments in a style that is purposefully sober and modern as 
well as rooted in the local community. Today, Mercure hotels have their 
own individual style that preserves each establishment‟s distinctive 
features. 
Classic, contemporary rooms 
Today, Mercure rooms are decorated in a contemporary, classic style. 
Through the use of sober lines, natural materials, warm colour schemes, 
and a focus on comfortable seating, their interiors invite guests to 
unwind in a relaxing atmosphere. The result is a place where guests 
readily feel at home. Room service also allows guests to dine outside 
regular restaurant hours, adding to the sense of relaxation.
The bed has pride of place. Festooned with pillows and covered with the 
comfy duvets used by the majority of Mercure hotels, it is more inviting 
than ever.
Guests who need to work will find the room extremely practical for that 
purpose, since the lighting and the seating are suitable for both work and 
relaxation. 
Internet connection is made easy with broadband Wi-Fi internet access 
and the presence of several plugs in the room, so guests can link up 
their computers.
In a bid to adapt more easily to guests‟ individual requirements, Mercure 
has made its offering more flexible by introducing the „Privilege‟ rooms. 
These superior rooms offer an array of additional amenities, such as 
bathrobes, a memory cushion, an iPod docking station, a Nespresso 
coffee machine and many other attentive gestures. In this way, guests 
can choose the level of service they desire. >>>>Distinctly individual hotels
Part of visiting a city and its region is discovering its culinary repertoire. Mercure chefs take pride in featuring 
dishes made with local products on their menus along with more classic choices. The invariably tasty regional 
specialties, both gastronomic and light, are given pride of place, from breakfast to dinner.
Grands Vins Mercure
For nearly 30 years, “Grands Vins Mercure” has been one of 
the brand‟s hallmarks. This wine list, which is widely 
acknowledged by wine professionals, includes both regional and 
international wines allowing guests to discover and enjoy the 
best tastes of the year… at affordable prices! The wines are 
selected by oenologists, customers and Mercure experts.
In 1995, to cater for increasing requests, Mercure created a new 
hotel position: Echanson Mercure, the person responsible for 
the hotel's Grands Vins. These employees have extensive 
technical knowledge of winemaking, winegrowing regions, grape 
varieties and wine flavors. They receive additional training to 
acquire detailed knowledge of each year‟s wine list. The 
Echansons Mercure provide guests with enlightened advice on 
matching Grands Vins Mercure wines with their dishes. 
A hedonistic and sensorial approach of wine
The offer caters for changing consumer trends by introducing a 
fun, intuitive way to discover and enjoy an array of fine wines. The 
selections are classified by taste characteristics, putting them 
within the reach of everyone, even novices, while satisfying the 
demands of connoisseurs. Grouped into four categories – "Fresh 
& Tasty' ; "Fruity & Light"; "Balanced & Elegant"; and "Spicy & 
Full-bodied" – identified by different colors and symbols, the wine 
list of Grands Vins Mercure provides a variety of flavors that each 
guest will appreciate according to his or her taste and mood.. 
>>>>Mercure, the choice of business travellers
Nearly 90% of Mercure network hotels have meeting rooms with a minimum capacity of 10 persons. 
Consequently, each Mercure hotel offers an environment conducive to conducting business and 
solutions adapted to every company's needs, whatever its size. Mercure offers customized planning of 
meetings, conferences or private events coordinated by dedicated support teams in fully equipped meeting 
rooms.
With locations in major business centers and resorts around the world, Mercure hotels meet all the 
expectations of business travelers by offering essential amenities and comfort. After a long working day, 
customers can also relax at the bar, restaurant or in the fitness center. Alternatively, they can simply choose
a “Privilege” room. 
Because business relations aren't confined to the meeting room, Mercure is gradually creating comfortable, 
attractive lobbies where guests enjoy relaxing moments with colleagues. The presence of a bar in every hotel 
provides an even more casual setting that is also an ideal place to continue discussions in a friendly 
atmosphere. >>>>Invigorating escapes or relaxing holidays
The Mercure network has a wealth of leisure destinations; over 50% of Mercure hotels boast a central urban 
location and nearly 10% are located by the sea, in the countryside, or in the mountains.
From the heart of the Indian Ocean on Reunion Island to the Promenade des Anglais in Nice on the balmy 
shores of the Mediterranean, or from Bangalore, the "garden city" of India, to the bustling city of London, 
there is always a Mercure to match your travel needs, whether it's for a weekend break or a longer stay at a 
resort. In addition, all Mercure hotels offer a wide array of activities: leisure, relaxation, sports, or wine tasting.
For a relaxing, pampering break devoted to well-being, some ten Mercure hotels offer the spa expertise of 
Accor Thalassa. In Sables d‟Olonne, Biarritz, Aix-les-Bains and Le Touquet, enjoy a restoring stay with 
seawater therapy or thermal spa treatments.
Moreover, in each of the network hotels, guests receive personalized advice. Employees are always attentive 
to every request and are happy to share tips about their region or help guests explore the hotel‟s surrounding 
area. For those who put price first, Mercure offers a wide range of rates and reductio
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