The purpose of this study is to select on optimal alternative for the planning of new coffee shop
based on customer satisfaction. We used a modified Delphi method involving 5 experts and 10 coffee
shop managers. We analyze the data using an Analytic Hierarchy Process (AHP) method to find the
weighted values of each evaluation factors. We construct a decision structure including six criteria
for the performance evaluation of the three alternatives. Locating the coffee shop in a commercial area
was found to be the most preferable, followed by a school and a hospital center. The proposed method
was found to be a good method for decision-making in coffee shop location planning. A more general
model will be developed in further research.