Whereas, logistics professionals may have been focusing on
managing traditional logistics functions such as logistics information systems,
transportation and warehousing, their contemporaries no longer operate in isolation
from the organisation’s value chain and instead must constantly interact with other
functional areas within an organisation such as marketing and production, as well as
integrate with those of their suppliers and customers. One issue that arises is what
knowledge and skills are necessary for logistics professionals to be able to meet the
broader challenges of their role in a globalised market. Logistics professionals must be
multi-talented across a range of management skills as well as having the depth of
logistics knowledge and abilities, which means they must have both generalist and
specialist knowledge and skills