Michalowicz has started businesses that have achieved multimillion dollar status, and that's businesses plural, so he isn't talking theory from business classes, but rather experience from the trenches. He also backs up his ideas with examples from others who he calls Toilet Paper Entrepreneurs. And while no singe book has all the answers, this book contains some great advice. The first part works on your beliefs, and in a humorous engaging manner, Michalowicz motivates you to obliterate all excuses and believe you can and take action toward your future success.