Live Nation effectively uses social networking, and internet based advertising as the main portion of its marketing strategy, which mainly targets tech-savvy adults who frequently shop online. In making fans feel more connected to their favorite musicians on a day-to-day basis, and making concerts more available and easily accessible, Live Nation has successfully become a top outlet for ticket sales and concert planning in the last three years. In merging with Ticketmaster, the partnership sells more than 50 million concert tickets and produces over 22,000 concerts annually through Livenation.com.