Founded in 2006, the Caribbean Spa and Wellness Association (C-SWA) is the only trade association that
focuses exclusively on Spa and Wellness. C-SWA has been instrumental in securing CARTFund resources
to produce several sector studies.
Notwithstanding its achievements C-SWA will be strengthened to allow for its expanded role for the
development of this sector. The nature of the strategy will involve inter alia:
Administrative support
Technical assistance
Development of national associations
C-SWA is the regional champion and advocate for the S&W sector and its major role will be coordinating
and driving the implementation process, promoting and implementing S&W standards, quality
assurance mechanisms and specific marketing and sector strategies.
The highest level of collaboration by all relevant partners and stakeholders at the national and regional
levels is required for implementation of the S&W sector strategy. To achieve this, C-SWA must be
capacitated to carry out key activities and to deliver services to members so that the organization can
become a viable vehicle for the development and promotion of the Caribbean Spa and Wellness sector.
32
Caribbean Spa and Wellness Strategy (2014-2018)
Prepared by: LCT Consulting & Associates Ltd
July 24th
2013
To strengthen C-SWA’s effectiveness, an assessment should be undertaken to ascertain the
organization’s skill level, human and financial requirements with a view to developing working groups to
advance its agenda.
Moreover, the following plans by C-SWA are required to establish horizontal and vertical linkages in an
effort to develop and grow the sector nationally and regionally.
Communication Plan
Advocacy Plan
Resource Mobilization Plan
It is envisaged that C-SWA establishes national associations in all CARIFORUM countries pursuant to the
development of its regional secretariat. It is proposed that national associations should enrolled as
members of C-SWA and work plans for the associations be developed and approved through national
committees established to drive its implementation.
Furthermore, the strategy recognizes the importance of building capacity and strengthening institutions
such as the Coalition of Services Industries (CSIs) and Business Support Organizations (BSOs) to provide
sectoral support for national associations and the services sub-sectors in the various CARIFORUM
countries. It is envisioned that national associations will assist in identification and provision of
enterprise level support.
Founded in 2006, the Caribbean Spa and Wellness Association (C-SWA) is the only trade association thatfocuses exclusively on Spa and Wellness. C-SWA has been instrumental in securing CARTFund resourcesto produce several sector studies.Notwithstanding its achievements C-SWA will be strengthened to allow for its expanded role for thedevelopment of this sector. The nature of the strategy will involve inter alia: Administrative support Technical assistance Development of national associationsC-SWA is the regional champion and advocate for the S&W sector and its major role will be coordinatingand driving the implementation process, promoting and implementing S&W standards, qualityassurance mechanisms and specific marketing and sector strategies.The highest level of collaboration by all relevant partners and stakeholders at the national and regionallevels is required for implementation of the S&W sector strategy. To achieve this, C-SWA must becapacitated to carry out key activities and to deliver services to members so that the organization canbecome a viable vehicle for the development and promotion of the Caribbean Spa and Wellness sector. 32Caribbean Spa and Wellness Strategy (2014-2018)Prepared by: LCT Consulting & Associates LtdJuly 24th 2013To strengthen C-SWA’s effectiveness, an assessment should be undertaken to ascertain theorganization’s skill level, human and financial requirements with a view to developing working groups toadvance its agenda.
Moreover, the following plans by C-SWA are required to establish horizontal and vertical linkages in an
effort to develop and grow the sector nationally and regionally.
Communication Plan
Advocacy Plan
Resource Mobilization Plan
It is envisaged that C-SWA establishes national associations in all CARIFORUM countries pursuant to the
development of its regional secretariat. It is proposed that national associations should enrolled as
members of C-SWA and work plans for the associations be developed and approved through national
committees established to drive its implementation.
Furthermore, the strategy recognizes the importance of building capacity and strengthening institutions
such as the Coalition of Services Industries (CSIs) and Business Support Organizations (BSOs) to provide
sectoral support for national associations and the services sub-sectors in the various CARIFORUM
countries. It is envisioned that national associations will assist in identification and provision of
enterprise level support.
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