4. Results
4.1. The geographical pattern of visits
According to call activities, almost half (48.3%) of the visits made
to Estonia are made only to one county, while 35.8% of visits are
made to two counties (Table 2). Four or more counties are visited in
only 4.04% of cases. The most visited county in Estonia is Harju
(40.7%), but as mentioned above visits made only to Harju County
and Tallinn are excluded from the analysis. This demonstrates that
Tallinn performs a gateway function for Estonian tourism. The other
most visited areas are concentrated around the bigger towns of
P€
arnu, Narva, and Tartu (Fig. 2).
The average number of counties visited including Saare County
is 2.03 and including Tartu County is 2.10, both of which are higher
than the Estonian average of 1.76. In the case of Saare County more
than 9% and in the case of Tartu County more than 11% of the visits
are made to more than three counties (Table 2). The most
commonly visited counties when visiting Saare County are Harju
(39.5%), La€ane (24.3%) and P € €
arnu (16.5%). In the case of Tartu
County, the most visited county is also Harju (30.5%), followed by
the counties of Jogeva (11.5%) and Valga (11.4%) with an almost ~
equal share. The probability of visiting Saare County rather than the
whole of Estonia is 1.32 times higher for visitors who have visited
La€€
ane County and the probability of visiting Tartu County is 1.90
times higher when Jogeva County is also visited. The geographical ~
distribution of call events illustrates the main transportation corridors
used for getting to these destinations (Fig. 2). The probability
of visiting Saare or Tartu County instead of visiting other places in
Estonia is greater when at least three counties are visited, and it is
roughly five times greater when more than seven counties are
visited