The halal industry is considered as one of the fastest
growing industries and is estimated to accelerate further in
the world market. The annual global market value for the
entire Halal trade is estimated at USD 2.1 trillion, of which
60 percent of it is generated from halal food [1].
The growth of halal trade has rising in Malaysia and other
Muslims majority populated countries, as well as in the
countries which populated by Muslim minorities for example
in the United States and other European countries [2]. Indeed,
the demand of halal food in the world market is escalated due
to the growth of Muslim population and the increase of
purchasing power among Muslim consumers [3]. In Malaysia,
halal market is highly supported under the Halal Master Plan
introduced in 2008 to meet halal integrity in process,
implementation consumption and services. The support to
this Plan can be identified also in the Third Industrial Master
Plan (IMP3, 2006-2020) and the Tenth Malaysia Plan
(2010-2015) [4].
Previous literatures have been discussed about halal
consumption theoretically and empirically in different
The halal industry is considered as one of the fastestgrowing industries and is estimated to accelerate further inthe world market. The annual global market value for theentire Halal trade is estimated at USD 2.1 trillion, of which60 percent of it is generated from halal food [1].The growth of halal trade has rising in Malaysia and otherMuslims majority populated countries, as well as in thecountries which populated by Muslim minorities for examplein the United States and other European countries [2]. Indeed,the demand of halal food in the world market is escalated dueto the growth of Muslim population and the increase ofpurchasing power among Muslim consumers [3]. In Malaysia,halal market is highly supported under the Halal Master Planintroduced in 2008 to meet halal integrity in process,implementation consumption and services. The support tothis Plan can be identified also in the Third Industrial MasterPlan (IMP3, 2006-2020) and the Tenth Malaysia Plan(2010-2015) [4].Previous literatures have been discussed about halalconsumption theoretically and empirically in different
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