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Hilton Hotels & Resorts Distribution Strategy
The ultimate aim of the distribution strategy for a hotel firm can be specified as making available the products and services to consumers where, when and how they prefer them.
Hilton Hotels & Resorts distribution strategy heavily relies on information technology and internet in various formats. Firstly, the official website of the company serves as an effective platform for service distribution as it is supplied with a wide range of features and capabilities providing practical assistance to customers such as booking a room, planning events and weddings, scheduling meetings and booking airport pick-ups.
Moreover, the distribution of Hilton Hotels & Resorts products and services is also facilitated through mobile convenient applications made available for IPhone and Android platforms. Social media is adopted as another effective instrument by Hilton Hotels & Resorts in distribution of its products and services. For example, the official page of the company in leading social networking website, Facebook has been ‘liked’ by more than 405,300 people who receive latest news about the company and special offer announcements through the website.
The main reason behind the selection of internet platform as the base of Hilton Hotels & Resorts distribution strategy relates to a wide range of conveniences associated with internet. Specifically, internet presents Hilton Hotels & Resorts customers with the possibilities of purchasing products and services in advance on the go and within a timeframe of a few seconds.
PlaceHilton Hotels & Resorts Distribution StrategyThe ultimate aim of the distribution strategy for a hotel firm can be specified as making available the products and services to consumers where, when and how they prefer them.Hilton Hotels & Resorts distribution strategy heavily relies on information technology and internet in various formats. Firstly, the official website of the company serves as an effective platform for service distribution as it is supplied with a wide range of features and capabilities providing practical assistance to customers such as booking a room, planning events and weddings, scheduling meetings and booking airport pick-ups.Moreover, the distribution of Hilton Hotels & Resorts products and services is also facilitated through mobile convenient applications made available for IPhone and Android platforms. Social media is adopted as another effective instrument by Hilton Hotels & Resorts in distribution of its products and services. For example, the official page of the company in leading social networking website, Facebook has been ‘liked’ by more than 405,300 people who receive latest news about the company and special offer announcements through the website.The main reason behind the selection of internet platform as the base of Hilton Hotels & Resorts distribution strategy relates to a wide range of conveniences associated with internet. Specifically, internet presents Hilton Hotels & Resorts customers with the possibilities of purchasing products and services in advance on the go and within a timeframe of a few seconds.
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