KERATIN is a protein that forms the basic component of hair and nails. Keratin in
hair is present on the cuticle, a thin outer layer that gives hair shine and softness;
in the cortex where keratin fibers and fibrils bind and determine the strength and
elasticity of hair. Finally in the Medulla, made up of keratin proteins that determines
the hair color.
Dyes, easily change the chemical bonds of keratin causing damage. That's why
hair often lose their brightness, elasticity and texture. This fact made us think about
the necessity to replace the keratin during the coloring process. We created so
keratinCOLOR: a cream color without ammonia based on hydrolyzed keratin that
is easily incorporated to the hair’s cuticle and cortex during the treatment,
satisfying the need of protein’s regeneration.