Noted, with thanks. However, i feel that we need to be flexible in our monthly spending depending on the performance of these ads each month. As such, the Daily Media Effectiveness Report (DMER) needs to be frequently/consistently updated every week to monitor the progress of all media. Those media which are not generating returns should be eliminated from our list, without hesitation.
Also, sometimes, it would also be good to alternate the advertisements in a single media. This is to also gauge the "follow through" traffic/returns from that media. It may be more beneficial/cost effective if we alternate the ads, i.e. Jan, March, May etc.
Please do try this. End of the day, the important thing is to continuously monitor and manage the DMER.