Individuals make dietary choices each time they consume food drink, assign labels each item, such
un/healthy, high/low calories, high/low in nutrients. These labels thought snap judgments based
prior, often limited nutritional knowledge. aim study was examine the perception the caloric content of ‘healthy’ and ‘unhealthy’ foods. Participants (N = 141) rated 53 food images operceived
healthiness/un-healthiness alongside the caloric content. Participants were subdivided into three groups: BMI
(normal-weight, overweight, obese). Findings suggest that weight status impacts on participant's caloric estimation of foods perceived as healthy, but only marginally for unhealthy foods. However, not all foods were consistently labeled as healthy or unhealthy, on these occasions weight salience appears not to have influenced
estimations of caloric content. Foods that confound dichotomous labeling healthy ounhealthy appear
to gain ‘branding’ confers either greater fewer calories actually contain,occasions
weight salience does appear influence the labeling; implications discussed