One of the reasons given was that auctions at a distance (for example, by the internet) would be unduly impeded if the consumer had a legal right to withdraw, yet this was to apply only “to contracts where the conclusion took place directly after the bid by a virtual Zuschlag”. Whether the draftsman of the reasons was using “Zuschlag” as a legal term (§156 BGB) or in some untechnical sense is not clear, and does not really matter.