We closed 2014 with many accomplishments. We invested in the production of high-quality cattle with the launch of the Marfrig + Program, an innovative initiative to achieve a leap forward in the genetics of Brazil's cattle herd while simultaneously accelerating growth in the country's beef production.
The program integrates various fundamental links in the production chain and could pave a new path for higher productivity in beef cattle operations. We created a Technical Committee to accompany production from end to end, which is formed by producers, feedlot operators, trade associations, Marfrig as a manufacturer and Brazilian and international clients. Our commitment to quality in all that we do has never been so strong or assimilated by the group’s culture. We believe in partnerships, because we're strong only when we work together with our partners across the various chains in which we operate, whether the over 700 poultry farms in the United Kingdom that supply Moy Park or our partners in the various joint ventures we formed in Asia. Working with partners is a key asset that we strive to preserve and that sets us apart.
Our brands also offer us enormous opportunities. Bassi, one of Brazil's best beef, still has lots of room in which to grow in the domestic market. And thanks to the confidence of our clients, we enjoy an excellent reputation in the food service channel.
During 2014, we met the needs of thousands of clients in over 60 countries by focusing on innovation and guaranteed on-time delivery, without foregoing improvement in the profitability of our business.
The Board of Directors played a very active role throughout the year by supporting and closely accompanying the execution of our Focus to Win strategy. On behalf of the board, I can say that 2014 was a year marked by the delivery of results and stronger alignment between the company’s executive team and board of directors. Today we can say that the excellence of our team permeates all levels of the group. The efforts made in recent years to attract new talent and groom talent inhouse have yielded results, but we believe the best is yet to come.
To all our employees, clients, and shareholders, as well as the members of our various boards and committees, I extend my deepest appreciation.