Though the prominence of short-term financial drivers among respondents from all groups is itself unsurprising, the relatively high mean frequency of environmental conservation (16.1%) as the primary reason for adoption also points to a longer-term perspective among beneficiaries. Overall, the data indicate (a) a stronger than expected influence of nonmonetary drivers in the adoption decision; and (b) DTDP’s role as the primary communication channel for delivery of technical advice and knowledge.