In addition, the shape of the Absolut Vodka bottle has made it one of the world's most iconic products reinforces the brand's strong design heritage. The bottle shape of the Absolut Vodka bottle has made it one of the world's most iconic products reinforces the brand's strong design heritage. It looked elegant, different, simple and very Swedish, and was decided that there should be no label not to hide the crystal clear liquid. Blue was decided upon as the most visible and elegant color for the Absolut Vodka logo. The flavor comes in a transparent bottle in order to show how pure and clear its vodka is. The brand values of Absolut are defined as Clarity, Simplicity and Perfection. All three are there, visible on the bottle.
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