Methodological Means of Studying Social Presence
Much of the research on social presence has used post hoc questionnaires to measure the subjective experiences of respondents in experimental settings after they have collaborated on a common taskstexperimental social presence measures.
Social presence has typically been studied as a subjective, personal experience, whereas efforts to
aggregate results to the group level are more or less nonexistent. Although social presence is composed
of components that are primarily personal Therefore, we argue that social presence
could also be viewed as a group-level construct and observed during several distinct occasions of interaction
between different people within a group