Blades faces little competition in Thailand from other U.S. roller blades manufacturers. Those competitors that export roller blades to Thailand invoice their exports in U.S. dollars. Currently, Blades follows a policy of invoicing in Thai baht (Thailand's currency). Ben Holt felt that this strategy would give Blades a competitive advantage since Thai importers can plan more easily when they do not have to worry about paying differing amounts due to currency fluctuations. Furthermore, Blades' primary customer in Thailand (a retail store) has committed itself to purchasing a certain amount of Speed annually if Blades will invoice in baht for a period of 3 years. Blades' purchases of components from Thai exporters are currently invoiced in Thai baht.