Milieu in the context of social gaming. the visual nature of the game such as science fiction, fantasy, horror, and retro
Millennlals people born between 1986-2002; also known as Echo Boomers and Gen Y
Minlpreneurs one-person businesses
Mixed emotions affect with positive and negative components
MMOGS (massively multiplayer online games) an online interactive experience in which people around the world participate in form of avatars
MMORPGs (massively multiplayer online role playing games) online role-playing games that typically involve thousands of players
Mobile shopping apps smartphone applications that retailers provider to guide shoppers in stores and malls
Mode in the context of social gaming the way players experience the game world
Modeling imitating that behavior of others
Modified rebuy in the context of the buy-class framework. a task that requires a modest amount of information search and evaluation,often focused on identifying the appropriate vendor
Momentum effect an accelerating diffusion of a message in social media due to the contributions of influential members
Monomyth a myth with basic characteristics that are found in many cultures
More a custom with a strong moral overtone
Motivation an internal state that activates goal-oriented behavior
Motivational research a qualitative research approach, based on psychoanalytic(Freudian) interpretations, with a heavy emphasis on unconscious motives for consumption
Milieu in the context of social gaming. the visual nature of the game such as science fiction, fantasy, horror, and retro
Millennlals people born between 1986-2002; also known as Echo Boomers and Gen Y
Minlpreneurs one-person businesses
Mixed emotions affect with positive and negative components
MMOGS (massively multiplayer online games) an online interactive experience in which people around the world participate in form of avatars
MMORPGs (massively multiplayer online role playing games) online role-playing games that typically involve thousands of players
Mobile shopping apps smartphone applications that retailers provider to guide shoppers in stores and malls
Mode in the context of social gaming the way players experience the game world
Modeling imitating that behavior of others
Modified rebuy in the context of the buy-class framework. a task that requires a modest amount of information search and evaluation,often focused on identifying the appropriate vendor
Momentum effect an accelerating diffusion of a message in social media due to the contributions of influential members
Monomyth a myth with basic characteristics that are found in many cultures
More a custom with a strong moral overtone
Motivation an internal state that activates goal-oriented behavior
Motivational research a qualitative research approach, based on psychoanalytic(Freudian) interpretations, with a heavy emphasis on unconscious motives for consumption
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